There is Price and then there is Value for Money.
What we choose to price our products as a brand is conscious call keeping in line with the overall brand perception and brand self image.
Customers in India consciously or unconsciously judge pricing as part of their experiences with a brand Pricing both sets expectations for an experience and affects perceptions and recollections of that experience.
The implications are clear:
Customer experience professionals cannot leave pricing solely to finance, product management, marketing, or sales Read More……